Winner Announced of This Month’s “Ocular Photography Challenge”

Andrew W. Nahas, OD of Boscobel, Wisconsin, was announced as this month’s “Ocular Photography Challenge” winner for his photographs of an 11-year-old boy with Marfan syndrome. As the winner, Kowa Optimedwill award Dr. Nahas with Kowa’s new state of the art YF Binoculars for his excellent work.

As shown in the photographs, Nahas said the patient’s manifest refraction time in the right eye was -10.50 D -0.25 D x 180 with visual acuity of 20/40-2. In the left eye, the patient’s manifest refraction time was -8.50 D -2.00 D x 170 with a visual acuity of 20/25 +1.For more information regarding Kowa Optimed products, please visit: www.kowa-usa.com

For more information regarding the Ocular Photography Challenge by Primary Care Optometry News

please visit: www.PCONSuperSite.com. Submissions for the contest can be emailed to nhemphill@slackinc.com.


Eyecare Professionals Select Kowa Marketing Campaign Number 1 in Medical Device Category as conducted by Signet AdProbe Survey

In a recent survey done by Signet Research Inc. for Optometric Management, Kowa Optimed was honored by being recognized as having the best advertisement in their category and third place overall. The advertisement for the WX3D retinal camera by Kowa Optimed was the ad critiqued by the survey.

The purpose of the Signet AdProbe study was to provide those who purchased ad space in Optometric Management with feedback regarding the noticeability and information content of their advertisement. The report was based on the responses of 243 subjects questioned during the study. In order to reduce bias and respondent fatigue, a split sample technique was used and the sequence in which respondents viewed the ads was rotated. The desired end result of this survey is to help advertisers to better communicate with their audience through more effective advertising.

Of survey responses, 33% ranked Kowa’s ad’s noticeability as “excellent” and 47% responded to Kowa’s noticeability as “good.” Twenty-nine percent of those surveyed rated the ad’s information content as “excellent” and 56% rated the information content as “good.” The advertisement for Kowa’s WX3D was categorized overall as “excellent” by 33% of survey responders and “good” by 47%. Survey responders remarked about the advertisement with comments such as, “informative and pleasing to the eye” and “strong images, easy to understand.” The ad was mostly highlighted for its clear imaging and easy to read information. Another large portion of comments served to attest to Kowa’s quality and ease of use by those who are already familiar with their products.

Information regarding Kowa Optimed eyecare division visit: www.kowa-usa.com/eyecare.