AP 7000 Automatic Perimeter to Be Showcased at Vision Expo West

Kowa is showcasing the AP 7000 automatic perimeter at Vision Expo West as one of the most elite, quality products in its class. The AP 7000’s standard built-in database of normal eyes with a measured periphery of 60°, enables more precise judgment of periphery test results. The AP7000 can be used to apply a static perimetry test to abnormal sites on a fundus image, such as a fundus photograph, OCT or SLO. The AP-7000 is equipped with analytical indices in line with the guidelines for glaucoma.

Acting as an isopter and screening device to performing fundus oriented perimetry and its unique network linkage capabilities, the AP 7000 is unlike any other. The all-encompassing automatic perimeter by Kowa has every feature necessary to access efficient, accurate information.

For more general and purchasing information regarding the AP 7000 please join Kowa at booth MS6051 at 2012 Vision Expo West or visit: www.kowa-usa.com


Winner Announced of This Month’s “Ocular Photography Challenge”

Andrew W. Nahas, OD of Boscobel, Wisconsin, was announced as this month’s “Ocular Photography Challenge” winner for his photographs of an 11-year-old boy with Marfan syndrome. As the winner, Kowa Optimedwill award Dr. Nahas with Kowa’s new state of the art YF Binoculars for his excellent work.

As shown in the photographs, Nahas said the patient’s manifest refraction time in the right eye was -10.50 D -0.25 D x 180 with visual acuity of 20/40-2. In the left eye, the patient’s manifest refraction time was -8.50 D -2.00 D x 170 with a visual acuity of 20/25 +1.For more information regarding Kowa Optimed products, please visit: www.kowa-usa.com

For more information regarding the Ocular Photography Challenge by Primary Care Optometry News

please visit: www.PCONSuperSite.com. Submissions for the contest can be emailed to nhemphill@slackinc.com.


Eyecare Professionals Select Kowa Marketing Campaign Number 1 in Medical Device Category as conducted by Signet AdProbe Survey

In a recent survey done by Signet Research Inc. for Optometric Management, Kowa Optimed was honored by being recognized as having the best advertisement in their category and third place overall. The advertisement for the WX3D retinal camera by Kowa Optimed was the ad critiqued by the survey.

The purpose of the Signet AdProbe study was to provide those who purchased ad space in Optometric Management with feedback regarding the noticeability and information content of their advertisement. The report was based on the responses of 243 subjects questioned during the study. In order to reduce bias and respondent fatigue, a split sample technique was used and the sequence in which respondents viewed the ads was rotated. The desired end result of this survey is to help advertisers to better communicate with their audience through more effective advertising.

Of survey responses, 33% ranked Kowa’s ad’s noticeability as “excellent” and 47% responded to Kowa’s noticeability as “good.” Twenty-nine percent of those surveyed rated the ad’s information content as “excellent” and 56% rated the information content as “good.” The advertisement for Kowa’s WX3D was categorized overall as “excellent” by 33% of survey responders and “good” by 47%. Survey responders remarked about the advertisement with comments such as, “informative and pleasing to the eye” and “strong images, easy to understand.” The ad was mostly highlighted for its clear imaging and easy to read information. Another large portion of comments served to attest to Kowa’s quality and ease of use by those who are already familiar with their products.

Information regarding Kowa Optimed eyecare division visit: www.kowa-usa.com/eyecare.


Implementing The Newest Technology Around Customer Experience

The number of ECPs implementing technologies in order to create greater customer satisfaction as well as increase ocular health wellness and knowledge has vastly grown in recent years. People are demanding technology in every aspect of their day, now including their optical needs. Everything from iPads with informational videos to diagnostic systems that illustrate retinal images to text-reminder appointment confirmations are being utilized by today’s leading practices.

In this day and age it is hard to differentiate yourself from other ECPs with all the technology that is so readily available. Basing your practice around patient experience allows a practice to offer the same eye care services in an innovative way. ECPs are constantly looking for ways to further impress and please customers resulting in patient satisfaction as well as referral business. Educating patients has been deemed one of the more challenging tasks within eye care. Having to explain and demonstrate retinal issues in layman’s terms can become a tedious task. The application of videos and digital imaging to illustrate retinal tissue is more informative but also enhances patient image of the practice.

ECPs are using more advanced diagnostic instruments to provide patients with personalized perspective of their needs. Instruments such as aberrometers, retinal scanners and corneal topographers can capture and display highly detailed images of a patient’s eye thus enabling doctor’s to more accurately diagnose and treat any ailments. These images can then be used during patient-doctor dialogue to further understand the condition at hand and any possible treatments. This new software is freeing up precious time doctors do not have in order to better care for patients.

Mobile care is the next frontier in eye care. The number of eye care practices installing mobile systems is continually increasing. Seemingly basic services such as scheduling appointments and text-reminders for patients, electronic newsletters, event announcements and  question-and-answer forums for after business hours are creating a more patient friendly experience within optical care.

Doctors are not the only ones using technological advances in order to fulfill the consumer. Dispensing companies have also started to use advanced systems that take precise position-of-wear measurements and, when desired, additional biometric measurements guaranteeing optimal frame fit and maximal performance. These high tech systems were first embraced by independent eye care practices that were backed by major spectacle lens vendors however; optical retail chains have begun to introduce their own exclusive measurement systems. Most typically these systems analyze the relationship between a patient’s eyes, face and frame in order to create the optimal lens fit. Some software even includes a frame-and-lens system that minimizes lens stress thereby eliminating distortion.


Kowa Optimed to Participate in 2012 Vision Source National Meeting

This year has already been a busy one for Kowa Optimed who has participated in a number of events including Heart of America, Vision Expo East, and SECO International.  Next on this month’s agenda is the 2012 Vision Source National Meeting to be held April 26th – 28th in the beautiful city of Orlando. Florida.

Vision Source was founded in 1991 with the belief that eye health care is best provided by an independent family eye doctor, free to make his or her own decisions about what is best for the continued good vision of the patient. As a member of Vision Source, a private practice optometrist has access to the shared knowledge and resources of a network with more than 2,000 offices.

Eye care is forever evolving and we are excited to be apart of yet another event allowing us the opportunity to share our knowledge as well as gain insight into what others are doing to help everyone posses the best vision possible.

For over 50 years Kowa has been a leader in providing the most advanced instrumentation to ophthalmic practices. Some of our products to be presented at the event include a line of the largest selection of precision instruments including digital fundus imaging, perimeters, tonometers, slit lamps, and binolcular loupes. The DigiVersal image management system and our comprehensive activeEHR practice management solutions is designed specifically for eye care professionals and supported by a network of dedicated service specialists.

For more information on Kowa Optimed products and services visit our booth, #34,  in the Bonnet Creek Ballroom or visit our website at http://www.kowa-usa.com/Eyecare/index.html .


Kowa Optimed and Walman Optical to Participate in the 2012 Heart of America Event

Kowa Optimed and ophthalmic marketing partner, Walman Optical, are proud to announce our participation in the 2012 Heart of America’s 51st Annual Contact Lens  Primary Care Congress February 17-19th. The Heart of America Contact Lens Society (HOACLS) was founded nearly fifty years ago and has made tremendous strides in changes to the profession over the years with its mission to continue education in primary care optometry and the contact lens specialty. Each Congress meeting strives to provide a wide variety of workshops, symposia, and courses providing the opportunity for optometrists and paraoptometrics to learn new tricks of the trade.

Not only does HOACLS continue to offer camaraderie, education, and innovation to its member doctors, but they take pride in giving back to the community as well. Each year the event funds numerous scholarships, grants, and prizes which sets this meeting apart from the rest.

Both Kowa Optimed and Walman Optical are honored to be a part of such a prestigious event. Be sure to stop by our booths in the Exhibit Hall. Look for booth #519 for Kowa displays and find Walman Optical at nearby booths #518 and #520. Walman Instruments booths will be labeled as #512 and #514.

For more information about the event check out the HOACLS website  http://www.hoacls.org/Exhibitors.cfm

To learn more about ophthalmic instruments and Walman Instruments homepage refer here  www.walmaninstruments.com 

For more on Kowa Optimed browse through the homepage at     www.kowa-usa.com   and to sign up for an activeEHR webinar click on the EMRlogic Webinar homepage link here   www.emrlogic.com 


New and Improved Kowa Optimed Website

With New Years freshly behind us, many resolutions included reinventing oneself whether that be their character within or  sticking to hitting the gym a couple times a week in order to shed those holiday pounds. A common theme always includes changing physical appearances or removing complications from life in general. In 2012, Kowa Optimed has also made some changes to their website appearance with the addition of a few helpful tools creating a more user friendly site.

With the new layout and design, viewers will discover clearly labeled tabs which help navigation and allow for information to be accessed much quicker and easier. With everyone so on the go in today’s society this is sure to be much appreciated.

The new website also includes a contact page where buyers, clients, job seekers etc, can leave their information and comments. Need answers to your questions right away? Well with just a click of the mouse you can be directed to chat with a specialist online.

Want up to date info on events? Check out this new section which allows users to know in advance when and where Kowa Optimed will be in a city near them. Find out more about products and services when they come to your area.

Don’t want to leave home or are there no upcoming events near you? A cool new feature of the website includes the addition of online Webinars. Here viewers can sign up to view videos of product demonstrations from the comfort of their own living room.

Become an instant follower or fan of Kowa Optimed by utilizing social media outlets such as Twitter or Facebook as they are also only a click away on the home page.

The new website will be up and running very shortly.  Customer service is always the top priority of the organization and with these new improvements all users are sure to gain the best experience possible. Check back with us soon to be a part of this new and improved online experience!