AP 7000 Automatic Perimeter to Be Showcased at Vision Expo West

Kowa is showcasing the AP 7000 automatic perimeter at Vision Expo West as one of the most elite, quality products in its class. The AP 7000’s standard built-in database of normal eyes with a measured periphery of 60°, enables more precise judgment of periphery test results. The AP7000 can be used to apply a static perimetry test to abnormal sites on a fundus image, such as a fundus photograph, OCT or SLO. The AP-7000 is equipped with analytical indices in line with the guidelines for glaucoma.

Acting as an isopter and screening device to performing fundus oriented perimetry and its unique network linkage capabilities, the AP 7000 is unlike any other. The all-encompassing automatic perimeter by Kowa has every feature necessary to access efficient, accurate information.

For more general and purchasing information regarding the AP 7000 please join Kowa at booth MS6051 at 2012 Vision Expo West or visit: www.kowa-usa.com

Winner Announced of This Month’s “Ocular Photography Challenge”

Andrew W. Nahas, OD of Boscobel, Wisconsin, was announced as this month’s “Ocular Photography Challenge” winner for his photographs of an 11-year-old boy with Marfan syndrome. As the winner, Kowa Optimedwill award Dr. Nahas with Kowa’s new state of the art YF Binoculars for his excellent work.

As shown in the photographs, Nahas said the patient’s manifest refraction time in the right eye was -10.50 D -0.25 D x 180 with visual acuity of 20/40-2. In the left eye, the patient’s manifest refraction time was -8.50 D -2.00 D x 170 with a visual acuity of 20/25 +1.For more information regarding Kowa Optimed products, please visit: www.kowa-usa.com

For more information regarding the Ocular Photography Challenge by Primary Care Optometry News

please visit: www.PCONSuperSite.com. Submissions for the contest can be emailed to nhemphill@slackinc.com.

Brand Name versus Value: 5 Simple Rules for Buying Ophthalmic Surgical Instruments

When it comes to handbags, watches, and clothing, it’s fairly easy to get away with a knockoff without sacrificing much of the quality that the big name product boasts. Fake leather and inverted patterns might attract the attention of a fashion icon, but to the average person, the cheaper model does the job it was intended for just fine. However, do the same rules apply when purchasing surgical items that are at the core of your business? Here are 5 things to think about when choosing surgical instruments in order to find the best value for the best products.

1.      Think about savings in the long-term. Unlike a fashion accessory, a surgical instrument needs to do more than just look pretty; it needs to work every time, for a long time. A cheap instrument means nothing if you can’t rely on it to work. All the time and money you’d waste on rescheduling patients and funding repairs would lead to higher procedure costs and a growing frustration in your clientele. These problems can be detrimental to your practice, and are easily avoidable. Don’t search by price. There are many off-brand companies that offer cheaper imitations of the bigger brand names, as well as brand name companies that offer a line of cheaper products to appeal to the frugality of small business owners. While these cheap products claim to be equivalent to the more costly products, there is generally no guarantee that the cheaper option will have the longevity and consistency of its more expensive counterpart. The bargain might seem too good to pass up, but the long-term repercussions of a faulty or sub-par instrument might make the deal cost you more in the long-run.

2.      Don’t be fooled by “too good to be true” pricing. Even if a low-cost item is not claiming to be equally matched with the high-cost items, low prices are still not to be trusted right off the bat. A low price now potentially means frequent cost of replacement or repair, which is likely to cost your company more than a good product would have cost in the first place.

3.      So if I’m supposed to be weary of low prices, why can so many companies sell items at bargain prices? These companies are able to sell for such bottom prices because their instruments are manufactured in countries without child labor laws and other protections for laborers. Instruments produced in countries such as Pakistan, India, and other Asian countries are much less costly to make because the wages of laborers are not set to the standard of the US. This means that unskilled laborers are putting together instruments fundamental to the success of your practice, and their lack of training means the risk for error is huge.  The cost benefits do not generally outweigh the quality risks.

4.      How do I know if I’m getting a good deal on a quality product or I’m getting ripped off for a lowend product? The best way to know if you’re getting an expensive item for a good price is to consider the cost of the raw materials used in creating your instrument. Stainless steel and other common products cost more in countries like the US and Germany, so the raw cost of products made in these countries will be higher. If a label says “Stainless Germany,” it should be pricier than something without the label. If it’s not, there’s a good chance you’re looking at a cheaper replica.

5.      What are the consequences of buying “knockoffs”? In the ophthalmic world, instruments are more dependent on quality than some other surgical specialties because of the small surgical area in play. The smallest discrepancy could mean disastrous errors during surgery. This is why it is so important to purchase instruments from a company with a reputation for supplying high quality products instead of one known for cheap prices. Cheap prices at the cost of sanitary instruments or child laborers are not worth the risk. Knockoffs are NEVER the answer.


Kowa Optimed prides itself on its quality instruments at the best possible prices without cutting corners on any Imagemoral or qualitative boundaries. When you buy a surgical instrument from us, especially from our new Neitz collection of Ophthalmoscopes, Binocular Loupes, and more, you can rest easy knowing that your products will be consistently successful and fit your budget in both the short-term and long-term.

For more information about Kowa Optimed’s high-quality products, check out our new online store at www.kowastore.com

Kowa Teams Up To Battle High-Cholesterol

TV personality John O’Hurley, along with the National Lipid Association (NLA), Kowa Pharmaceuticals America, Inc. and Eli Lilly and Company, announced the results of the USAGE survey, “Understanding Statin use in America and Gaps in Education.” USAGE is the largest known U.S. survey involving more than 10,100 statin users and is the first major survey to provide data on why patients stop taking their cholesterol statin medications, the most commonly prescribed medication to treat high cholesterol.

Seinfeld actor and Dancing with the Stars contestant, John O’Hurley has taken the role of public spokesperson for the USAGE campaign due to his own diagnosis of high-cholesterol. Upon becoming an active member of the USAGE team O’Hurley stated “millions of people, like me, are affected by high cholesterol, and it’s my hope that the USAGE survey gives them clearer direction on how to bring up concerns with their doctor.” Off the set he has dedicated himself to public health causes including his position as Public Relations Director of The Red Cross.

Currently doctors write more than 200 million prescriptions for statins each year however, patients actually adhering to and continuing statin treatment remains a major issue.  Most commonly problems with statin adherence are associated with an increased risk of negative cardiovascular results, including heart disease and death. USAGE recorded 62% of responses listing side-effects as the reason for stopping treatment. An additional 17% stated cost was their reason for terminating statin treatment.  A lack of treatment effectiveness was listed as third most important.

Research indicates that nearly 75% of new statin users stop therapy by the end of the first year. Among all those that did end their treatment, 34% admitted to not consulting their doctor first about ended statin treatment. Ironically enough, 81% of patients surveyed reported being satisfied with their doctor’s explanation of treatment.

The USAGE survey has been created in order to fill the gaps in statin treatment education. The USAGE website provides downloadable tools and resources, including patient directed discussion guides and a medication tracker. Also included is a presentation for healthcare providers to educate the medical community about the USAGE survey and its findings.

Kowa Company Ltd. is comprised of Kowa Pharmaceuticals America, Inc., Kowa Optimed and Kowa Health Care. Kowa Pharmaceudicals America is the entity directly involved with USAGE. Kowa Pharmaceutical specializes primarily in the area of cardiometabolic diseases. A privately held company, KPA focuses its attention towards the acquisition, licensing and marketing of pharmaceutical products.